For every Mercedes-Benz vehicle sold in the U.S. this year, the company will make a donation to the Johnny Mac Soldiers Fund, which helps provide eligible military children with college scholarships and other college assistance.

Time and again, America's military members and their families are asked to give of themselves for the rest of us. While they ask little in return, we owe them so much.

Mercedes-Benz USA Dealers are honoring fallen members of the U.S. Armed Forces by lifting their children up.

Col. John McHugh, a member of the U.S. Army for 24 years, was killed in action on May 18, 2010 in Kabul, Afghanistan. His fellow West Point classmates then joined together to ensure that his five children would receive a college education. In 2014, that effort grew into the Johnny Mac Soldiers Fund.

To date, the Johnny Mac Soldiers Fund has funded over 400 scholarships totaling nearly $3.5 million. For every $1 raised, 94 cents is designated for the kids.